Because we love movies. And we know you do too. 

We're a nation obsessed with movies. Some of us like Action, some of us are fools for Romance, some of us love being on the edge-of-the-seat and some of just love our heroes. In some way or the other, movies have gone beyond being a form of entertainment: they've become a part of our lives.
And then, we had an idea. An idea to create something that unites every Indian who is as obsessed with films as we are. An idea that goes beyond the boundaries of Bollywood, Kollywood, Tollywood and Hollywood.
This was when it happened: the birth of Fully Filmy, India's Movie Merchandise Destination.
So, grab your popcorn and take a seat.
The show's just begun.